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Type & Layout: are you communicating of just making pretty shapes?
by Colin Wheildon, additional material, Geoffrey Heard, foreword, David Ogilvy.
176pp paperback. Second edition, published 2005, reprint 2008. $29.95
This book is a cross-over -- vital as both a business (advertising/marketing results) and publishing/DTP reference (attractive, easy to read output).
** This book is a MUST for everyone who wants best results from print materials.
** Wheildon talks about type and layout for ads, letters, books, magazines, newsletters, brochures, flyers, handbills, whatever, should have thkis book for ready reference.
** The ONLY publicly available research on type, layout and reader comprehension
How to start and produce a Magazine of Newsletter (4th ed)
by Gordon Woolf. 192pp paperback, 4th edition, pub 2004, reprint 2008. $29.95
Another cross-over -- it covers both the business and production process aspects of starting up and producing a magazine or newsletter.
** Still the best of its kind -- the book for the hands-on magazine and newsletter publisher, from beginner to experienced.
** Takes you from your first idea of producing a newsletter or magazine, right through every facet of the process, to the completed publication.
** Leads you step by step from beginner to accomplished publisher, without having to suffer the bumps and bruises of all the pitfalls on the way.
** Updated and improved layout, organization and cross references.
** Covers every role of the small publisher including the vital economics and finances.
** Starts at the simplest, hands-on level but opens the way to top level publishing.
Publication Production using PageMaker v.7
by Gordon Woolf. 192 pp paperback, v.7 edition, pub 2002, reprint 2008. $29.95
A guide to using Adobe PageMaker 7 for the production of newspapers, newsletters, magazines and other formatted publications by a vastly experienced publisher acknowledged as a world expert in desktop publishing generally and in using PageMaker particularly.
This is a most unusual book in the desktop publishing (DTP) category because it focuses on what you, the user, want to do -- publishing, getting the publication into print. Other books tend to be program-led. You read about a program feature and wonder how you could use that. Here, the program is merely the tool -- Woolf explains the publishing process step-by- step and shows you how to use to the tools within PageMaker to do the work.
PageMaker continues to be one of the most versatile desktop publishing tools around, with great flexibility built into it along with the capability, through scripting, to be a process driven production machine. Gordon includes in the book a number of the scripts he developed to automate production.
Publish Your Book: a guide to self publishing (2nd ed)
by Gordon Woolf. 120 pp, paperback, 2nd ed, pub 2003, reprint 2004. $19.95
You've written your book and now you want to publish it. Gordon Woolf takes you through the process step by step, from literally kitchen table publishing (yes, you can print your own pages and covers, paste them together at home, and sell them) to working with printers, and finally distributing and marketing your books. You can do it -- and it's fun!
Gordon is writing from his own life experience -- as a journalist working in newspapers and magazines, then as a self-publisher or his own book, and finally as a small publisher who founded The Worsley Press.
Pathway to Publication: How new fiction writers can make it into print
by Peggy Graham. 120pp paperback. pub 2003. $19.95
You've completed the creative writing class, slogged through writing your first piece. Now, how to get it published? Peggy Graham, author of books, audio books, short stories and poems, provides invaluable writing tips, then guides you through the minefield of agents, editor publishers, rights, royalties, contracts and traps to final publication and promotion. |